Whether you’re a marketing
team of one, the leader of a large department or somewhere in-between, you need
a full range of skills and knowledge to make the biggest impact in the work
you’re doing.
Prove your marketing toolbox is full of the best equipment by becoming a
Professional Certified Marketer® in Marketing Management. This is the pioneer
certification from the AMA trusted by hundreds of professionals with a new name
that better shows the world your area of expertise. You can complete the
training on your own time and the PCM Marketing Management is open to any
professional serious about becoming a stand-out marketer.
This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning,
strategy, global marketing, ethics, analytics, research, behavior, branding,
pricing, distribution, digital and social media marketing, and more.
The AMA PCM Marketing Management Exam includes 150 questions in total, drawing proportionally from the following domains of the AMA PCM Marketing Management Body of Knowledge:
1. Marketing Strategy (10%)
2. Global, Ethical, and Sustainable Marketing (11%)
3. Managing Information for Marketing Insights (15%)
4. Buyers and Markets (17%)
5. The Offering - Product and Service (21%)
6. Manage Pricing Decisions (7%)
7. Deliver the Value Offering (8%)
8. Communicate the Value
Offering (11%)
You will have 3 hours to complete this exam. If your time expires your progress up to that point will be submitted for grading and your final score will stand for this attempt.
You will be required to answer each question before moving onto the next. You will only be permitted to change an answer one time on previous questions.
In order to pass, you must earn an overall score of 80%. After completing all questions, you will immediately see your results - both your overall final grade and your score within each domain.